What is SAP Enterprise Resource Planning (SAP CX)?
SAP Customer Experience (CX) is a comprehensive suite of software and cloud solutions for companies to promote customer loyalty and revenue growth. The solutions cover all areas of the customer experience, from planning and implementing campaigns, optimizing the shopping experience and professional customer communication to increasing customer loyalty. SAP CX is the leading solution for customer relationship management (CRM) . As successor to SAP CRM SAP Customer Experience runs on the SAP HANA Platform and uses the user interface of SAP BusinessObjects .
SAP CX offers powerful applications that help companies understand and respond better to customer needs and desires. This includes functions such as analyzing customer behavior and preferences, developing personalized customer experiences, creating customer profiles, and automating campaign and communication processes. In addition, SAP Customer Experience enables the development of effective and sustainable customer loyalty programs that help increase sales growth. SAP CX also provides functions to support customer service, such as customer feedback management, problem resolution management, and customer support management.
SAP Customer Experience is a complete solution that covers all aspects of the customer experience. It offers a range of solutions for all areas of the customer experience, from conception and execution to analysis and optimization.
Do you need more information about SAP CX?
Contact us regarding your SAP problem or book a live demo of one of our add-on solutions.